Day 01 Goal

Defining a problem &
understanding its context

The goal on our first day is to have each team agree on a project objective, and conducting research to see what we can build, fix, or improve upon that will lead to this objective being met. At this stage the most important consideration is to find a clear focus even though the issue themes are large in scope.

In the morning, you’ll start at the end and agree to a project  goal. Next, you’ll make a map of the challenge. In the afternoon, you’ll ask the people around you about how to the challenge affects their lives. Finally, you’ll pick a target: an ambitious but manageable piece of the problem that you can solve in one week.

Activity Checklist:
Building your team (1 pom)
Decide on scope (1 pom)
Declaring assumptions (1 pom)
User interviews (2 pom)
Create an empathy map (1 pom)
Define Problem Space (1 pom)
Value Proposition Canvas (2 pom)

Building your Team

It helps to acquire team members from a range of different departments within the company (e.g. marketing, customer service, development, etc), although design sprints can still be effective with a team of two or three as long as there’s at least one designer.

Name one facilitator, and one decider. A facilitator helps to move things along, and a decider has the final say. A facilitator should feel confident enough to request the role, enforce regular breaks, keep the team energized, and constantly ask “Why?” to ensure that the team reaches thoughtful conclusions. A decider should be able to make solid decisions when requested, as slow decisions will destroy team spirit and drain energy.

Scope for your Theme

With your team decide on how you will focus your problem definition. Think about how your theme relates to specific demographic or psychographic, a specific region or neighbourhood, or a specific time and place. For example: How might climate change relate to a youth in Tallinn, do they have specific daily things that might relate to climate change, like using AC or a long commute by car. How might we help that target user realize their daily actions are connected to the larger global issue. What could we create that would change the behaviours.

Deliverable: Write your Project Objective on the whiteboard.
What, Who, Why?