Brainstorming Techniques


Throughout ideation sessions, a valuable exercise is to express ideas and potential solutions in the form of diagrams and rough sketches instead of merely in words. Visuals have a way of provoking further ideas and providing a wider lens of thinking. The idea with sketching out ideas is not to develop beautiful drawings worthy of framing and mounting on the wall. The sketches should be as simple and rough as possible with just enough detail to convey meaning. This also helps preventing people from becoming attached to their little works of art.

You can rely on sketching, a proven design tool, to help you explore your design space more fully, and avoid the pitfalls of focussing on suboptimal design choices ahead of time. More particularly, sketches can assist you in the design process by helping you to think more openly and creatively about your ideas. They can help you create abundant ideas without worrying about their quality. Sketches will help you invent and explore concepts by being able to record ideas quickly. Sketches will make it easier for you to discuss, critique, and share your ideas with others. That’s why sketches are a great tool to help you and your team to choose which ideas are worth pursuing.


Bodystorming is a technique in which participants physically act out situations they are trying to innovate within. It may involve expressing solutions to ideas through physical activity, or enacting some of the problem scenarios that we are attempting to solve. Physically acting out processes, scenarios and events helps get the ideation team physically involved instead of theorizing about the problems. It combines aspects of empathy, brainstorming, and prototyping into one exercise with increased energy and movement, which helps stimulate higher energy and more meaningful experiences.

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