After creating your empathy maps it should become clear that there are some existing problems and positive experiences to strive for. We’ll decide on a focused problem space in two steps:
1. Reframe Problems As Opportunities
With markers and sticky notes, turn the problems into opportunities. Begin each opportunity with “How Might We…” (read about HMW here) and then add them to your wall.
2. Vote on Ideas
Now it’s time to decide which HMWs are the most important for the group.
Everybody has two votes. Members can vote on their own HMWs, and/or they can add two votes to the same HMW. Focus on issues where, if the issue were fixed, it would contribute to the long-term objective. Discuss the clear winners.