Empathy Map

Any good product, service or design is only good if it matches what a customer desires in the product.

This overwhelming collection of information can be easily organized with Empathy Maps. Going further than just creating a persona for your ideal customer, will help:

  1. to get a complete analysis of your targeted audience in a broader scale
  2. to align your strategy with your ideal customer
  3. to get a better understanding of which channels to focus on for best results
  4. having a visual representation will help you and your team understand what really matters

Before you can make a proper empathy map you’ll need to conduct some user interviews.

Here’s an example we can go through:


Now it’s your turn:

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