Any good product, service or design is only good if it matches what a customer desires in the product.
This overwhelming collection of information can be easily organized with Empathy Maps. Going further than just creating a persona for your ideal customer, will help:
- to get a complete analysis of your targeted audience in a broader scale
- to align your strategy with your ideal customer
- to get a better understanding of which channels to focus on for best results
- having a visual representation will help you and your team understand what really matters
Before you can make a proper empathy map you’ll need to conduct some user interviews.
Here’s an example we can go through:
Now it’s your turn: