With your team decide on how you will focus your problem definition. Think about how your theme relates to specific demographic or psychographic, a specific region or neighbourhood, or a specific time and place. For example: How might climate change relate to a youth in Tallinn, do they have specific daily things that might relate to climate change, like using AC or a long commute by car. How might we help that target user realize their daily actions are connected to the larger global issue. What could we create that would change the behaviours.
Deliverable: Write your Project Objective on the whiteboard.
What, Who, Why?