Talk to People

Interview experts (reporter-style) in your team and outside. Ask what they know about your target users, ask about any efforts to achieve the long-term objective (or similar objectives) previously, and anything else that might be relevant, or could be useful to know before diving deeper into the design sprint. Make each “interview” 15-30 minutes, to ensure that a variety of insights are collected within the next two hours.
Desired outcome: insight into problems that real people are experiencing.

Here are 6 habits of good conversationalists:
1. They listen more than they talk
The irony of being a good conversationalist is that talking isn’t the most important piece; listening is what makes you memorable.
2. They don’t always interject their experiences
Conversations are not a promotional opportunity.
3. They admit what they don’t know
I want to make sure I really understand what you mean. Can you say what you just said in a slightly different way?
4. They are well read
Good conversationalists ‘seed a conversation with jolts’
Bringing in ideas from other domains keeps people awake and interested, and it’s actually how paradigm shifts are born.
5. They look for cues
Good conversationalists listen with their eyes, looking for body language or changes in mood that provide information about the other person’s interest level.
6. They let go of the details
We’ve all been in a conversation where the speaker derails the topic by struggling to remember a date or name. Small bits of information add verbal clutter.

Read about them here:

Bonus Tips:
a. Have a comfortable opener
b. Use the person’s name
c. Ask Open-Ended Questions

Read about these tips here:

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