Interaction Design Principles

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1. IxD Principles

a. Design Values:

Ethical: It does no harm, and hopefully improves situations
Purposeful: It helps people accomplish goals. It is appropriate o
the user’s context
Pragmatic: it achieves business goals and fits within constraints
Elegant: It provides the simplest complete solution
It engages the emotions appropriately

b. Conceptual Principles:

How do we address the needs of both beginning users and expert users with a single, coherent interface?

Optimize for intermediates
Encourage users to skip beginner phase

c. Behavioural Principles:

Optimize the experience by clarifying information and minimizing work in the following areas:

  • Cognitive Work
  • Memory Work
  • Visual Work
  • Physical Work

d. Interface-level Principles:

  • Don’t think of your product as a computer
  • Integrate your hardware and software design
  • Let context drive the design
  • Use modes judiciously, if at all
  • Limit the scope
  • Balance navigation with display density
  • Customize for your platform

2. GUI metaphors


3. Design Patterns


4. Best Practices

  • Design based on user scenarios
  • Interfaces should anticipate user behaviour
  • Guide but do not dictate user experience
  • Navigation should indicate where the user is
  • Progress from simple to complex (Undesired complexity confuses user)
  • Prevent users from making errors (ex. electrical sockets)
  • Provide affordances for interactive elements
    (Elements should look like what they are)
  • Focus should be on content, not format or navigation
  • Don’t make users wait, wondering
  • Give the user control over the pace of the interaction
  • Let the user decide their needs, accommodate the user

Introduction to Interaction Design

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INTERACTION DESIGN is the discipline of defining the behaviour of products and systems that a user can
interact with.
The practice typically centres around complex technology systems such as software, mobile devices, and other electronic devices.

“Interaction design is about behaviour, how things work. I push a button on my mobile phone and something happens. Defining what happens when a person uses a product or service is what interaction designers do.”
– Dan Saffer

“Is interaction design just about technology, or can it involve other types of products?”
– Liz Danzico

“Most interaction designers work on software, websites, and other technology like mobile devices. But interaction designers can also design services which have little to no technology in them.”
– Dan Saffer