1. Dynamic Document
Content for the screen should be dynamic, taking advantage of who is viewing it and their context.
2. Two Way Communication
The online medium encourages a dialog between the producer and the audience.
3. Rapid Publication
The speed of the online medium is unsurpassed.
4. Multimedia
Using image, text, sound and motion in a layered presentation.
DISTINCTIONS FROM PRINT
CONTRAST: reflected vs. projected light
PROPORTIONS: static vs. flexible canvas
SEQUENCE: static eyeflow vs. user-defined journeys
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