Principles of Designing for the Screen

1. Dynamic Document
Content for the screen should be dynamic, taking advantage of who is viewing it and their context.

2. Two Way Communication
The online medium encourages a dialog between the producer and the audience.

3. Rapid Publication
The speed of the online medium is unsurpassed.

4. Multimedia
Using image, text, sound and motion in a layered presentation.

 

DISTINCTIONS FROM PRINT

CONTRAST: reflected vs. projected light

PROPORTIONS: static vs. flexible canvas

SEQUENCE: static eyeflow vs. user-defined journeys

 


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