Tuesday January 16

References

• How To Do A UX Competitor Analysis: A Step By Step Guide https://usabilitygeek.com/how-to-do-ux-competitor-analysis/
• A Product Designer’s Guide to Competitive Analysis https://www.toptal.com/designers/ux/product-designer-guide-to-competitive-analysis
• SWOT analysis on Wikipedia https://en.wikipedia.org/wiki/SWOT_analysis

Readings

• UX Glossary: Task Flows, User Flows, Flowcharts and some new-ish stuff https://uxplanet.org/ux-glossary-task-flows-user-flows-flowcharts-and-some-new-ish-stuff-2321044d837d
• UX Foundations: Information Architecture https://www.lynda.com/Web-User-Experience-tutorials/Foundations-UX-Information-Architecture/122427-2.html
• Affinity Map http://gamestorming.com/affinity-map/
• Example of affinity diagram used in a larger design process: http://www.nicholasdraney.com/ciderexpert.html
• Another example: http://www.iacquire.com/blog/include-your-clients-in-the-persona-research-process-with-affinity-mapping

Homework due Friday January  19

• Comparative Competitive Analysis for chosen app.
• SWOT analysis for chosen app.

From last week:

• 3 personas and 3 empathy maps, one for each persona.
• Rewrite + refine proposal for chosen app.
• Heuristic Evaluation of the existing app.